According to a Clutch survey, 68 percent of respondents said PR helped businesses achieve their objectives. The survey also found 64% of respondents believed PR was more effective than advertising. While startups need a good PR strategy to build relationships with customers, investors, and partners, it is also important to consider the timing. This blog by PCG provides tips and advice for startups at different stages, helping them determine when to onboard a PR agency.
COVID-19 disrupted the world - thought, action and behaviour. Naturally, this had a massive impact on marketing and communications. But what were the changes from COVID-19? Amulya Nagaraj takes a look.
Effective PR requires time. It is a slow process and often the results are intangible until a certain point. So how do you budget for it? - By Nancy Negi
As we move into the world of COVID-19 and social distancing, brands have to reconsider their marketing strategies. The world has definitely changed, with perceptions and audience mindsets seeing a rapid shift. Communicating with your audience is more crucial now than ever to stay connected to your audience. What you say, when you say it, how you say it and why you think it needs to be said is what establishes your brand’s reputation and perception.
