Rossell Techsys, founded in 2011 and headquartered in Bengaluru, is a publicly listed company renowned for manufacturing and engineering high-precision components and systems for the global aerospace and defense sectors. Serving industry leaders such as Boeing, Lockheed Martin, Honeywell, and Israel Aerospace Industries, to name a few, the company delivers cutting-edge solutions from India to the world. 

Rossell Techsys offers an extensive range of capabilities, including Electrical Wiring and Interconnect Systems (EWIS), Electrical Panel Assemblies (EPAs) and more. 

The Requirement: Following its re-listing on SEBI in December 2024, Rossell Techsys?, a ?specialised aerospace and defence company?, faced a critical communications challenge. As a distinct entity from its parent, Rossell India, which operates primarily in tea manufacturing, there was an urgent need to establish Rossell Techsys as an independent brand in the public and investor mindset. Strategic PR efforts were essential to drive awareness about the re-listing of its stock under the new ticker R?OSSTECH (BSE & NSE), differentiating it clearly from the parent company’s stock? and positioning it firmly within the high-tech defence and aerospace sector.

PCG's Approach:

We used an integrated approach that combined social media, digital platforms, and traditional earned media as part of the brand's relisting and re-establishment as an independent entity. The strategy focused on securing high-impact editorial coverage in key publications to reach our target audience effectively.  Our media outreach targeted mainstream publications, business dailies, and B2B technology platforms—including Business Standard, Financial Express, Mint, and Aviation & Defence—to ensure broad and relevant visibility.

• Executed high-impact media campaigns to showcase the company’s shift to an independent entity and SEBI relisting in December 2024.
• Advanced long-term growth strategies to position Rossell Techsys as a leader in aerospace and defense.
• Issued press releases and contributed articles to highlight industry expertise and innovation.
• Secured high-profile leadership interviews to establish spokespeople as trusted industry authorities.
• Engaged key spokespeople to enhance brand credibility and global market presence.

Outcomes: