Background: Nestled in the serene outskirts of Bengaluru, in the vibrant suburb of Devanahalli just 45 minutes from Kempegowda International Airport (BLR), Clarks Exotica Convention Resort & Spa stands as one of Bangalore's top hospitality destinations. This 5-star luxury resort boasts extensive MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities, including a full-service spa, lush gardens, and gourmet dining options.
The resort needed a strategic PR overhaul to recreate brand awareness among local and national audiences, while educating them about its enhanced amenities tailored for Bengaluru's growing MICE market. As Bangalore emerges as India's Silicon Valley and a global business hub, Clarks Exotica aimed to reclaim its spotlight as the go-to convention resort near Bengaluru airport for corporate events, weddings, and wellness retreats.
Silent for nearly a decade, Clarks Exotica required a fresh introduction to journalists across India, with a special focus on Bengaluru's media ecosystem. We crafted a hybrid approach blending traditional PR with digital innovation, delivering geo-targeted storytelling that resonated with Bangalore's business and travel audiences. Narratives highlighted the resort's Devanahalli location as a strategic MICE gateway, just minutes from Bengaluru airport, ideal for quick turnarounds in Karnataka's event calendar.
Leveraging a comprehensive toolkit, we deployed press releases for top-of-mind recall among national outlets, while hosting exclusive media brunches at the resort - inviting top Bengaluru journalists from The Hindu, Economic Times, and Deccan Herald. Special media days and complimentary staycations showcased the 165-room property's spa treatments and conference facilities, sparking authentic stories about Clarks Exotica as Bengaluru's premier convention resort near the airport.
Targeted F&B features, curated spa sessions with age-old therapies amplified the resort's other offerings. FAM trips with local influencers zeroed in on unique angles, like wellness retreats overlooking the airfield or team-building in the lush gardens, all geo-tagged for Bengaluru searches.
We integrated PR with hyper-local social media outreach to maximize reach in Bengaluru. Press releases synced with Instagram and Twitter announcements, incorporating hashtags like #BengaluruMICE, #ClarksExoticaDevanahalli, and handles for local influencers. Content was optimized per platform: high-res images of banquet halls for print, videos of airport views for digital, and short reels of spa sessions for Instagram Reels.
.png)
.png)
